Did you know that 88% of all online consumers would look into online reviews before interacting with any GMB business profile? Positive reviews can be a make-or-break for your business.
Now, how can you ensure glowing reviews? Hold an event that your audience will remember for years and beg to share online.
Events are highly effective ways to develop long-term customer relationships, but they are equally gold mines when it comes to review generation.
In fact, many businesses and event organizers even buy Google reviews in order to ensure credibility and sometimes speed up the process.
Now, let’s explore how to morph your next event into a review-generating machine with these five actionable tips.
How Events Can Help You Gain Reviews?
Events, therefore, afford a unique opportunity for direct contact with customers and an avenue through which a mark can be left.
Unlike a product or service purchase, an event creates one important thing in common: an experience that is memorable, impactful, and long-remembered-as one people would talk about long after.
In a competitive landscape, one of the smartest moves a business could make is leveraging events to drive naturally occurring reviews.
Such real and heartfelt reviews can potentially boost your business’s credibility much more online than any purchased review could.
Top Tips To Gain 5-Star Reviews Through Events
The following tips will make your events nothing less than a review-generating machine:
1. Create an Unforgettable Event Experience
The very first thing, and one of the most important things to building reviews, is an event that your attendees will talk about for days afterward. From the minute they walk in to the last guest leaving, anything and everything counts.
Personal touches such as customized name tags, welcome presents, or interactive activities go a long way in creating a setting where guests feel appreciated and involved.
Consider the experience holistically: Is it seamless, from onboarding to offboarding? Are there interactive touches like networking opportunities, or live performances, or perhaps photo booths that guests will want to share with others on social media? Make sure each element in your event feels unique and special.
2. Leverage Event Registration for Review Requests
People have already signed up for your event, which means they are already hyped, so this will be a good time to plant the seed for future reviews subtly.
Add a review request to event confirmation or follow-up emails. Just let them know that their feedback is important, and after the event, you would love to hear about their experience.
You can also send an automated thank-you email right after they register, showing them how much their reviews help improve future events. A small personal note goes a long way in connecting and increasing the chances of positive feedback much later on.
3. Offer Post-Event Follow-Up
The event may be over, but your chance to capture reviews still needs to be. Follow up after an event with a personalized email or message thanking them for attending. This is pretty much the prime time to ask for reviews while the experience is fresh in their minds.
Include a direct link to your review page in your post-event email and solicit responses from attendees. You can even create a simple short survey to make it easy. The easier it is, the more likely people are to leave a review.
4. Provide On-Site Support for Real-Time Reviews
Although many of those reviews may come in after the fact, there is no reason the feedback cannot be captured at that very moment. Place review stations at the event or have staff with tablets encourage attendees to leave a quick review before they go.
This has the added benefit of catching them right on the cusp of high emotions and excitement, which can really work in your favor in terms of leaving positive, enthusiastic reviews.
You can incentivize real-time reviews by offering a small gift or raffle entry for anyone who submits feedback during the event. This not only encourages people to participate in giving their reviews but also ensures that your review count grows before people even have a chance to walk out the door.
5. Engage and Incentivize Your Attendees During the Event
The more engaged your audience is, the greater their likelihood to share their experiences online. Create real-time social media engagement, make interactive sessions, or just create a hashtag campaign for your event.
When they post on social media, comment, share, and show your appreciation-it’s a two-way connection, leaving a positive impression.
Offering incentives is another effective approach. You can create some sort of contest or giveaway for which participants need to leave a review. Give a chance to win a free product, a discount on future events, or exclusive behind-the-scenes content to those who share their feedback.
Conclusion
Generating positive online reviews is essential to the success of any business, and events provide an excellent platform to encourage authentic feedback.
Whether it’s creating an unforgettable experience, leveraging registration for review requests, or offering incentives during the event, there are numerous ways to turn your event into a review magnet.
By implementing these strategies, you’re likely to see a significant uptick in positive reviews, helping to boost your business’s credibility and reach.
Remember, you can also get help from genuine and reputable services like Buyreviewz for quick results and to attract authentic reviews from real experiences that offer lasting value.
So, the next time you’re planning an event, make sure to take advantage of these tips to build your online reputation the right way.
